While walking from the entrance of Ralph’s on San Fernando to the produce department, something caught my eye…I would be blind not to see it.
Kate Upton’s breasts… and huge font stating “Polar Bare.”
I immediately looked at my 7 year old daughter to see if this display of Sports Illustrated magazine had caught her eye as well.
Nope. As luck would have it, she was looking the other way somewhere toward the Little Debbie aisle.
She and I finished our shopping, but my mind was on that display. The more I thought about it, the more upset I got. That display was at eye level for my children. If that magazine were to come in the mail, it would probably be covered in plastic to hide the pornographic element.
I am not going to stand on a soap box and tell Sports Illustrated what they should or should not do, however, I will stand on that box and let Ralph’s know I believe that this material is absolutely inappropriate for display at a level where children are forced to look.
So, I did.
At checkout, I politely told the cashier that I was disappointed in the location of the display and thought it should be moved higher to a more appropriate eye level for adults. The young man behind the register actually agreed with me and called the manager over.
As my daughter so delightfully, face pressed against glass, stared into the bakery case, I explained my same concern to the manager. He was in absolute agreement with me and said “We’ve had a lot of complaints since the issue came out.”
He said that they have brought it to the General Manager of the store and Ralph’s has even contacted the publisher to relay the complaints they were getting. The publisher has refused to bend on where the display should be located and demanded that it stay where it is. The manager then said because of the complaints, they’ve tried to turn the displays slightly as to expose more of the M&M ad on the back of the cardboard structure, but to no avail. It appears that the publisher must have people coming in to check on these displays as they are continually stocked and placed face forward without the knowledge of the store.
Shame on you Sports Illustrated, is what I say.
And Ralphs, you have a choice here as well.
I dont think that by living in Burbank, we are in some bubble where my children wont be exposed to the world we live in, but I do have major pride for living in a city where our billboards are mostly for Disney movies and family dramas. I dont feel that if I walk into the grocery store for bread, milk, spinach and soy sauce, I should have to be on the look out for suggestive images on the cover of magazines that most parents wouldn’t want their children staring at while waiting to check out.